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How Crypto Winter Affects Google’s Ad Business

By December 6, 2022No Comments
What is the Role of Bitcoin Exchange

In 2021, when the prices of Bitcoin and other cryptocurrencies weren’t transparent, cryptocurrency companies spent millions on advertising and marketing. In particular, exchange platforms attracted new users by taking advantage of the high values of digital assets. This plan was used to make more money. More information about the most famous crypto alerts can be found here.

Slowly is how Crypto Bear moves. Google’s advertising income numbers, which CNBC shared, show that, except for a short time at the start of the outbreak, the vast internet company had its slowest growth in advertising since 2013 in the third quarter. The business focused on the worsening macroeconomic situation along with the crypto cold.

Several well-known cryptocurrencies, like Bitcoin and Ethereum, are back to where they were in 2017.

Both in the past and now, there were similar market conditions. From its all-time high of about $150 per share, Google’s share price has dropped by 24% in the last year.

The path that the bitcoin company took was always the same. The initial public offering (IPO) of Coinbase (COIN) happened in April 2021. The price rose to a record $440 before falling by more than 80% the following year. When this was written, COIN’s market price was $74.

Google’s advertising business shows how traditional businesses and cryptocurrency businesses are linked. Along with Microsoft and Meta, the giant technology company has tried to grow its role in the industry’s growth.

What does the term “Crypto Winter” mean?

“Game of Thrones” may have been where the term “crypto winter” was first used. “Winter Is Coming” is the motto of House Stark throughout the series. It was seen as a sign that a long-lasting war could start at any time in Westeros, and this warning should be taken seriously.

During a crypto winter, the value of cryptocurrencies drops very low. More Good Things About Crypto Winter Crypto winter is not new on the market; it has happened before.

This crypto winter began in January 2018 and is expected to last until December 2020. At the end of 2020, the cryptocurrency market warmed up and went up like a rocket for most of 2021.

Due to the crypto winter, investors of all sizes are losing faith in the market. For example, because there are fewer trades on Coinbase’s platform, the company had to cut 18% of its staff to save money. In the meantime, the value of many different coins has decreased, making it harder for many crypto miners to make money.

After a substantial rise, cryptocurrency transactions might stop increasing in the second quarter of 2022. It says that Cointelegraph is the source.

Many people don’t like how the accident made them feel, which is sad. Morgan Stanley, for example, thinks that the dire macroeconomic outlook and the ongoing crypto winter could cause venture capital funding for cryptocurrency startups to drop by up to 50%. And if there isn’t enough new money, many projects that aren’t making money might have to be scaled back or even stopped.

The Federal Reserve’s monetary policy used to help the asset class, but it now hurts it. He also says that despite problems, the cryptocurrency market could return from the dead. The Federal Reserve’s monetary policy used to help the asset class, but it now hurts it.

But some investors like it when the market goes down because it gives them a chance to buy more shares for the long term. They are betting that when the world’s political and economic problems end, the prices of cryptocurrencies will go up.

Jerico Saquing

Jerico Saquing

Jerico is the founder of Peso Hacks. He's also a freelance writer who specializes in topics related to finance, travel and games. In his spare time, he likes to watch anime, play mobile games and read books.

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